Netnography is a research method that uses ethnographic principles to study online communities, such as forums, chat rooms and social media platforms. It can be used to understand how people use and interact with digital space to share knowledge, ideas or practices. As such, it can be used to understand how individuals interact with and use digital platforms to explore and discuss accounting-related topics. To discuss netnography and its methodological principles, we will be pleased to welcome Laurent Busca, lecturer at the University of Montpellier. On January 27th, this topic will be at the center of the discussions. A meeting not to be missed!