Abstract: Ethnography is an anthropological research method that focuses on the study of social and cultural behavior, beliefs, values, and human practices in a particular context. It involves conducting fieldwork and collecting data through observation, interviews, and participation, as well as analyzing the data to provide an in-depth understanding of a particular culture or group of people. It is an appropriate method for studying accounting practices because it allows for an in-depth examination of the social and cultural aspects that influence them and the motivations behind them. In addition, ethnography can help reveal the complexities and contradictions that exist within accounting practices and the ways in which they are negotiated and managed. To discuss ethnography, we will have the pleasure of welcoming Emmanuel Bonnet, professor at ESC Clermont-Ferrand Business School. On February 24, this topic will be at the center of the discussions. A meeting not to be missed!
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